"Jammu and Kashmir consists of three regions – Jammu, the Kashmir Valley and Ladakh. We get pilgrims for Jammu, families and groups for Kashmir valley and youth for Ladakh. Tourism in the state is improving every year. This year, we have lined up many interesting activities for the tourists in the form of fairs, festivals, sports and adventure and expect 10 percent growth in arrivals," J-K Director Tourism and JKTDC Managing Director Farooq A Shah said.
Nearly 11 lakh travellers visited Jammu and Kashmir in 2014, of which only 50,000 were from foreign countries, he said.
"Domestic travellers are the backbone of the state's tourism and JKTDC aims to focus on strengthening this segment. Our focus will be on family and meetings, incentives, conferencing, exhibitions (MICE) segment as there is huge potential in both these areas," he said.
In India, Jammu and Kashmir's traditional market is from Gujarat, Maharashtra and West Bengal.
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